South Korea may not always be the first destination on travellers’ lists, but for me, it holds a special significance. Having spent a year living in this vibrant country, it has become a place close to my heart. Thinking back when I arrived to visit Seoul for the first time, I was captivated by the rich cultural heritage combined with the forward-thinking innovations of companies like Samsung, Hyundai, and KIA.
It took a decade to return, but I felt an immediate sense of belonging. There’s an undeniable rhythm to life in South Korea that defies explanation yet feels comforting. It is a safe city to explore, and despite language barriers—English isn’t widely spoken—locals are incredibly helpful to lost travellers, always greeting them with the friendly “annyeonghaseyo.”
Arriving at Incheon Airport, the gateway to South Korea, immigration formalities are straightforward and efficient. Collect your luggage and you are ready to start your adventure. While credit cards are widely accepted, it’s advisable to exchange currency for convenience.
Transport options to Seoul Central include the Airport Railroad (approx 60 min to Seoul Station) or airport bus ( approx 1 hr 30 min stopping at multiple locations), both easily accessible from the terminals. Follow the signs to the relevant booths underneath the terminal after you have collected your luggage. In regards to the ariport bus, be sure to advise the clerk at which hotle you are staying to be allocated to the correct airbus – there are many!
In Seoul, there are plenty fo accommodation options, catering to every budget and preference. Whether opting for a homestay in Bukchon Village or indulging in luxury at a 5-star hotel, proximity to metro stations is key for convenient exploration. Myeongdong and Gangnam are prime locations, offering easy access to markets, restaurants, and attractions like Gyeongbokgung Palace.
Tie up those walking shoes and start walking! To get an overview of the city, I recommend you book yourself on a Seoul City Bus Tour to They offer 3 routes: Traditional / Hangang-Jamil / Night View. Your travel agent can pre-book this for you. But then explore on foot.
To truly grasp the essence of Seoul, delve into its history and culture. Tours to the DMZ or visits to Gyeongbokgung Palace and Bukchon Village provide invaluable insights. Don’t miss the opportunity to enjoy the Korean coffee culture at quaint cafes dotting the city.
Navigating Seoul is a breeze with its efficient metro system.
Must-visit landmarks include N-Tower for panoramic views and vibrant markets like Myeongdong and Dongdaemun. Embrace the local culinary scene, indulging in street food delicacies and exploring food courts in department stores. You will find a few Michelin star eateries, they are worth the wait. A hot tip: go into the basement of department stores like Hyundai and Lotte – the food selection and presentation is endless.
We (my husband and I) are not big fashion shoppers, but some of our interests are rather around electronics, high-end headphones to be precise, vinyl shops, traditional crafts like handmade paper, yarn and art, unique Korean brands and quirky shops some of which use recycled material to create new products. I recommend to visit the Apgujeong Rodeo area – the Rodeo Drive of Seoul with a range of high-end shops and fabulous restaurants as well as Kia 360 for the ultimate car experience. Here you simply need to sit and watch for a unique visual experience.
Venturing beyond Seoul, a high-speed train journey to Busan offers a change of scenery. Opt for 1st class for added comfort during the 2.5-hour ride. The train tickets can be easily booked through Korail (www.letskorail.com) or grab a ticket at the station from the vending machines. In Busan itself, choose accommodation centrally located or near iconic sites like Gukje Market so you can explore on foot.
We opted to further discover Busan’s treasures through a semi-private tour ( only 6 travellers) covering attractions like Nurimaru APEC House, Haedong Yonggungsa Temple, and Jagalchi Fish Market. Dive into the city’s rich history at Gamcheon Cultural Village, where tales of resilience echo through its colourful alleys.
Interacting with locals adds a unique dimension to the travel experience, uncovering hidden gems and untold stories. As I bid farewell to South Korea, I’m filled with gratitude for the memories created and eager anticipation for future explorations, including Jeju Island and its enchanting landscapes.
In essence, South Korea continues to enchant and surprise me, leaving an indelible mark on all who visit.
Until we meet again—감사합니다 (gamsahabnida).
Ready to create your own own Korean adventure? I am here to assist.
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