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I used to describe my personal travel style as independent. I would choose a destination and then book everything individually—hotels, transportation, day tours, and more. This was my approach for almost every holiday, and while it led to some unforgettable experiences, I’ve come to realise, especially as I travel more (or maybe as I get older), that I now prefer my trips, particularly longer ones, to be more relaxed and stress-free.

Post-COVID, many travel agents have noted common complaints from travellers who opt for independent trips or elements of them. Transfers don’t show up, day tours get cancelled, and meeting points can be confusing. I’ve also noticed that while many believe independent travel saves money, they end up spending more on taxis, transfers, and day experiences while on location. In contrast, many organised tours offer a better daily rate than an independent itinerary.

These common challenges led me to explore group tours, not only for my clients but for myself as well. There’s something uniquely special about traveling with a group—the shared laughter, collective “wow” moments, and the friendships that form over stories, meals, and adventure. Group tours offer a wide range of experiences, from fully guided adventures to more flexible itineraries, catering to every type of traveller. Whether you’re looking to connect with nature, immerse yourself in history, or simply meet new people, there’s a group tour that perfectly suits your travel style.

Let’s dive into the different types of group touring and what each offers.

Escorted Tours

Escorted tours are one of the most common forms of group travel, ideal for those who prefer a well-organized trip where everything is taken care of. These tours typically feature a fixed itinerary with guides who accompany the group throughout the journey. You can sit back and relax, knowing your transportation, accommodation, and often meals are all arranged. Escorted tours are usually a larger group and very set itineraries, but everything is sorted for you so you. These tours also tend to visit as many locations as possible meaning you move around every night or two to a new city.

Pros: Stress-free travel, knowledgeable guides, safety in numbers. Cons: Less flexibility, group size can be large and you may move around more.

Small Group Tours

If the idea of a massive tour bus makes you shudder, a small group tour might be your dream come true. These tours typically limit the number of participants to anywhere between 8 and 20 people, creating a more intimate and personalised experience. Small group tours often focus on niche experiences like culinary trips, cultural immersion, or active adventures. The smaller group size allows for greater flexibility in the itinerary, more spontaneous stops, and deeper connections with your fellow travellers. Many of these tours focus on the more unique destinations around the world and really focus on the connection with the local experience.

Pros: More personalised, unique experiences, and off-the-beaten-path opportunities. Cons: Slightly higher cost, may still have structured itineraries.

Adventure Tours

For those who crave an adrenaline rush and love the outdoors, adventure tours offer activities like trekking, cycling, rafting, or even scuba diving. These tours appeal to those who want to combine travel with active pursuits. They often focus on exploring natural landscapes and are a great option for solo travellers looking for companionship on an adventurous journey. Adventure tours can range from beginner-level activities to more challenging expeditions.

Pros: Active travel, stunning natural locations, camaraderie through shared physical challenges. Cons: Physically demanding, not suitable for all fitness levels.

Luxury Group Tours

Luxury group tours provide an opulent twist on traditional group travel. Offering high-end accommodations, gourmet dining experiences, and exclusive access to events or sites, these tours cater to travellers looking for comfort, style, and unique experiences. They often include special touches such as private tastings at vineyards, staying in five-star resorts, or guided tours of famous landmarks before opening hours. You’ll also enjoy smaller group sizes and personalized service. There are luxury tours around the world, but some of the best places to experience a small luxury group experience would be Africa, South America and Antarctica.

Pros: High comfort, exclusive experiences, personalized attention. Cons: Higher cost, may be less adventurous- but not always!

Independent Group Tours

For those who want the benefits of group travel but crave flexibility, independent group tours provide a nice balance. These tours offer travellers the opportunity to explore a destination with a group but give more freedom within the itinerary. You’ll have scheduled group activities and dinners, but you can also venture off on your own during free time. This style of touring allows for social connections while still giving you the autonomy to pursue your personal interests.

Pros: More freedom, balance between independence and socializing. Cons: Requires more self-planning during free time. Not with the same people throughout your trip.

Group tours offer something for every type of traveller. Whether you’re after deep cultural immersion, high-end luxury, an adrenaline-filled adventure, there’s a group tour to match your interests. The key is finding a tour that fits your travel style, so you can share your love of exploration with like-minded individuals while creating unforgettable memories. So, which group tour will be your next adventure?